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Meet Baylee

​​I started Buchanan Design to help lifestyle brands connect with consumers and create an online user experience in order to increase sales and brand loyalty.


After working with large clients like Forbes, and Burch Creative CapitaI, I realized the importance of having a resonating brand message. People want to support lifestyle brands that they believe in and that reflect them; They want to feel understood in their values and feel good about buying from your brand.

85% of our decisions are emotional. We make a snap judgement in about 2 seconds based on visuals and make purchases based on how we feel. Our mission is to connect with consumers on an emotional level and create brand resonance in order to successfully grow your brand.

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